UX – A plea for some inefficiency

Illustratie, UX en Service Design

It used to be quantitative data and qualitative data, the what and the why. Today it’s big data and thick data. Big data is véry big these days. But it’s not enough to get a complete picture. So I drew this story why it’s still essential to pay attention to the other kind of data: why you need to get out of your head and have real conversations with your customers.