The Bias Project

Cognitive bias cartoons, based on the Wikipedia page and other sources

As an UX designer and as a cartoonist, I’m always curious about how people behave. I love books like Kahnemans ‘Thinking, Fast and Slow’ and ‘Being wrong’ from Kathryn Schulz.

But a lot of books tell more or less the same story: a little bit of Kahneman (peak-end rule), some e-commerce fundamentals and the Milgram Experiment. I needed a challenge so I’ve started ‘the bias project’.

What is a bias?

Cognitive biases are, according to Wikipedia, “tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment”. In other words: we do not process information in the correct way. However, such errors may also have advantages for us, it’s not always a bad thing.

The method

  1. I’m going to read about a bias
  2. Then I’ll make a joke about it
  3. And then I’ll think about the impact the bias can have on my work as an UX designer.

Will it be scientific? No, it will be personal. And it will be fun.

Why is this project a good idea?

Because it gives me an opportunity to combine my professions as a cartoonist and UX designer. Also, it’s a great way to study: you really have to know your stuff if you want to make a joke about it.

Why is this project a bad idea?

Because there are so many biases and some of them are so difficult to visualize! Then again, this is not a science project, it’s for fun. So I’ll just dive into it.

I want to thank Wikipedia in advance because I will depend heavily on their list of cognitive biases.