Joost Verweij

Cartooning, Service Design en Experience Design

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Bias – Von Restorff Effect

Naming biases after researchers does not make it easy to remember them (surely there’s a bias for that phenomenon). Luckily there’s another name for the Von Restorff effect: the isolation effect: “An item that sticks out is more likely to be remembered than other items”

Does a UX designer have to know the Von Restorff Effect? Well yes, because we use it all the time:

  • It’s the ‘selected’ state of a navigation item
  • Or the ‘special offer’ sticker on one item in a product listing
  • Or the ‘saved’ icon on the image that was just uploaded to a folder

And so on and on.. Every time we design a special state to distinguish an item from similar ones, we rely on the isolation effect. But use it wisely. It only works if there are only a few different states to choose from. Otherwise, nothing will stand out.

Back to all the biases

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Wie ben ik?

Ik teken cartoons en beeldverhalen. Ook voor mijn werk als Experience- en Service designer maak ik veel gebruik van beeld, zoals in procesplaten, visualisaties van klantervaringen en customer journeys.

Joost Verweij, Nijmegen
KvK 783 60 501
Btw-id NL003331873B87

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