Joost Verweij

Cartooning, Service Design en Experience Design

Menu

Spring naar inhoud
  • Home
  • Cartoons en illustraties
  • Experience design
  • Blog
  • Wie ben ik?
  • Contact

Bias – Verbatim effect

The Verbatim effect means that “the gist of what someone has said, is better remembered than the verbatim wording”.

I like this effect, it’s so human. We don’t really listen, we just take a guess at what something means. UX designers should always be aware of this effect, because it explains why so many of our well-crafted designs fail.

Let’s face it: designers know too much. When we’re on the job, we talk about user goals, business goals, available data, technical difficulties and each task that a user should be able to perform. We talk about this over and over again with experts and stakeholders. Once we’ve completed a design, we’re the most experienced users you can imagine.

So it can come as quite a shock to see how customers in the real world use such a well-crafted design: they don’t do what they’re supposed to do. They don’t read, they just take a hunch and start clicking!

So as a UX designer, be aware of the verbatim effect. People are quite good at guessing what you’re trying to say, but it’s a lot harder for them to guess what you’ve designed.

Back to all the biases

Widgets

Wie ben ik?

Ik teken cartoons en beeldverhalen. Ook voor mijn werk als Experience- en Service designer maak ik veel gebruik van beeld, zoals in procesplaten, visualisaties van klantervaringen en customer journeys.

Joost Verweij, Nijmegen
KvK 783 60 501
Btw-id NL003331873B87

Neem contact op

Blog categorieën

  • Cartoon (10)
  • Illustratie (28)
  • Muziek (1)
  • Overig (14)
  • Strip (13)
  • UX en Service Design (72)

Volg mij op:

  • LinkedIn
  • Instagram
  • Behance
  • LinkedIn
  • Instagram
Met trots ondersteund door WordPress | Thema: Illustratr door WordPress.com.