Joost Verweij

Cartooning, Service Design en Experience Design

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Bias – Stereotypes

According to Wikipedia a stereotype is: “any thought widely adopted about specific types of individuals or certain ways of behaving intended to represent the entire group”

How many stereotypes did you use today? Quite a few probably. Whether we like it or not, we use stereotypes to process information quickly.

Stereotyping is effective because it saves us a lot of energy, but effective is not the same as accurate. When we don’t think things through, we make awkward and sometimes painful mistakes.

Companies overestimate their impact on the lives of their customers. As a result, their image of the customer is biased. This has a huge impact in the design process; are we talking about real people or are we talking about the people we’d like our customers to be?

Back to all the biases

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Wie ben ik?

Ik teken cartoons en beeldverhalen. Ook voor mijn werk als Experience- en Service designer maak ik veel gebruik van beeld, zoals in procesplaten, visualisaties van klantervaringen en customer journeys.

Joost Verweij, Nijmegen
KvK 783 60 501
Btw-id NL003331873B87

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