Joost Verweij

Cartooning, Service Design en Experience Design

Menu

Spring naar inhoud
  • Home
  • Cartoons en illustraties
  • Experience design
  • Blog
  • Wie ben ik?
  • Contact

Bias – Illusion of truth

According to Wikipedia, the truth is ‘a belief that is in accordance with the facts or reality’. But what if reality bends the truth a little? We tend to believe that what we hear is true. Believing that something is nót true requires a mental effort. So you can influence people by repeating the same information over and over again.

This is called ‘the illusion of truth effect’: “the tendency to believe information to be correct after repeated exposure.”

Welcome to the digital world, where information is copied over and over again.. The usual habitat for an idea within a company is a PowerPoint presentation.

That is a dangerous environment; it’s too easy to copy a slide over and over again. Before you know it, the idea feels like a fait accompli and becomes the solution, just because of the ‘illusion of truth’ effect. So be careful. Design your ideas so you can test them. The best place for an idea to develop is not a PowerPoint but a Prototype.

Back to all the biases

Widgets

Wie ben ik?

Ik teken cartoons en beeldverhalen. Ook voor mijn werk als Experience- en Service designer maak ik veel gebruik van beeld, zoals in procesplaten, visualisaties van klantervaringen en customer journeys.

Joost Verweij, Nijmegen
KvK 783 60 501
Btw-id NL003331873B87

Neem contact op

Blog categorieën

  • Cartoon (10)
  • Illustratie (28)
  • Muziek (1)
  • Overig (14)
  • Strip (13)
  • UX en Service Design (72)

Volg mij op:

  • LinkedIn
  • Instagram
  • Behance
  • LinkedIn
  • Instagram
Met trots ondersteund door WordPress | Thema: Illustratr door WordPress.com.