Bias – Next-in-line effect

The bias project – words unspoken

We’re busy people, we’ve got a lot going on in our heads. That’s why it’s quite an achievement to save some attention for somebody else. According to Wikipedia, next-in-line bias means that:

“A person in a group has diminished recall for the words of others who spoke immediately before or after this person.”

The UX part

Listening to your customer is not easy if your main motivation is to influence his behavior. So clear your mind and only ask open questions:

  • Make sure you talk to them in a comfortable environment.
  • Visit them at home or make sure that the interview room is not too corporate.
  • And give them time to tell their story.

Otherwise you only will hear what you already had in mind :).