Bias – Illusion of truth

The bias project – when the rumor comes to town

According to Wikipedia, the truth is ‘a belief that is in accordance with the facts or reality’.

But what if reality bends the truth a little? We tend to believe that what we hear is true. Believing that something is nót true requires a mental effort. So you can influence people by repeating the same information over and over again. This is called ‘the illusion of truth effect’:

“the tendency to believe information to be correct after repeated exposure.”

Welcome to the digital world, where information is copied over and over again..

The UX part

The usual habitat for an idea within a company is a PowerPoint presentation.

That is a dangerous environment; it’s too easy to copy a slide over and over again. Before you know it, the idea feels like a fait accompli and becomes the solution, just because of the ‘illusion of truth’ effect.

So be careful. Design your ideas so you can test them. The best place for an idea to develop is not a PowerPoint but a Prototype.